AI Insights · Timothy · April 2025
Top Personal Finance Apps in the UK: Q1 2025 Performance
Explore the performance of the top personal finance apps in the UK during Q1 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the first quarter of 2025, the personal finance app market in the United Kingdom showcased dynamic trends across the top five applications. Here's a breakdown of their performance based on Sensor Tower's data.
Emma - Budget Planner Tracker from Emma Technologies LTD saw a notable increase in weekly downloads, surging to 24.5K by the end of March. Revenue fluctuated, peaking at approximately $7.4K in early January. The app maintained a strong user base with weekly active users climbing from 180K to around 214K over the quarter.
Splitwise from Splitwise, Inc. experienced a steady rise in weekly revenue, reaching $14.4K in mid-March. Downloads also showed growth, culminating at 13.7K by the end of March. Active users fluctuated, starting at 488K and ending the quarter at approximately 518K.
RoosterMoney: Kids Chores App by World Learning Ltd had stable weekly revenue, with slight variations around $50-80. Downloads decreased gradually to 6.6K by the end of March. However, active users remained resilient, closing the quarter near 373K.
The Budget Planner l Snoop Money app from Usnoop Limited saw its highest weekly revenue of $21.7K in early January. Despite a decline in downloads, ending at 8K, active users displayed a positive trend, finishing the quarter at 293K.
Finally, Tembo - Savings and mortgages from Tembo Savings Limited observed significant growth in downloads, peaking at nearly 30K by the last week of March. Active users increased steadily from 60.7K to 83.6K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
